Urban forests enhance city business, boosting the economy of downtowns and enhancing the shopping experience.
(2013) By Communities & Banking, Federal Reserve of Boston. In this article by Dr. Kathleen Wolf, University of Washington, she lays out reasons why urban forests make good business sense.
City trees create vibrancy by improving the overall shopping experience, making commercial areas more interesting, and offering a pleasant alternative to Internet shopping and big-box stores and malls set in the middle of hot, windy parking lots.
The role that trees play in making the shopping experience pos- itive is subtle, but trees and the urban forest can ultimately boost the economic strength of downtowns by providing pleasant walks, cleaner air, improved storm-water management, and reduced heat-island effect.