(2007) By the George Morris Centre, prepared for Agriculture and Agri-Food Canada Markets and Trade. The literature reviewed for this study clearly illustrates that there are significant benefits from ornamental horticulture, whether economic, environmental or lifestyle. Many of these benefits, however, are not well known or understood within the general population. As a result, there is a considerable opportunity for the ornamental horticulture industry to sell more products based on the benefits identified throughout this literature review. What will be necessary is that the marketing efforts be connected with the benefits from the literature as well as key wordings and marketing and sales opportunities also identified in this study.
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