If you doubt the future of the floriculture industry, visit just about any metropolitan city center. You’ll see the outlook is good.
Green building is at an all-time high, and urban gardens are popping up quite literally everywhere. From rooftop farms and green roofs to building facades to bulldozed and abandoned home clusters, the city’s unused spaces are quickly being reclaimed to grow food and create green oases.
“The green/locavore culture is one of the fastest growing areas of interest in today’s marketplace, and it represents a new market for the floriculture industry,” says McRae Anderson, president of McCaren Designs and one of the founders of Green Plants For Green Buildings (GPGB). “It is full of opportunities to market new products and services to a new market.”
With such attention to and enthusiasm for green building, the floriculture industry is facing a new green revolution. So the question to ask is: how do growers supply this rapidly growing market?–(January 2016) by Laura Drotleff for Greenhouse Grower magazine.