Why the green building movement has been such a flop (Real title: Why we should be talking about comfort, not energy efficiency).
Particularly now, when energy is cheap, people are not very interested in a big investment to save a few bucks over the next twenty years. But tell them that they will be more comfortable, they will breathe better air and will stay comfy when the power goes out, and it resonates. … It’s also why I have come around to admire the Well Standard; they get comfort, nourishment, lighting and mindfulness in a way that more conventional standards do not. They get that we should be focusing on people, not buildings; that the real role of a building is to keep us healthy, happy, safe and comfortable. Energy is just an input, a variable; the fact that a comfortable building will use a lot less of it is a happy coincidence. –(December 2015) by Lloyd Alter on Treehugger.